Hi TK and Changseong, Sorry that I missed your votes and comments. I really appreciate you guys for giving Goodies your vote and for trusting us 🙂

With regards to our update, A lot of things happened and I guess there are 3 main points that we have accomplished ever since we joined here at IC. We really believe that IC helped us a lot in our journey.

1. Validation

When we pre-launched goodies, we have acquired more than 200+ signups consist of buyers and sellers that are ready to use our application. The problem that we wanna solve is long delivery times and also for individual sellers to post their products to a marketplace that connects them to their local customers. The way we solve those problems is by connecting local buyers and the sellers in one city-focused e-commerce marketplace. 

We interviewed all our registered users, friends and families, my co-impact makers, entrepreneurs, and business owners and they loved it. They love the idea of getting all your needs and wants on the same day you purchase your order. It makes them excited. Because apparently, all the things you need can easily get found inside your city.

But here’s the problem…

We have validated our hypothesis or solution to the problem but we didn’t validate the actual problem on how painful it is for our target market to have long delivery times. So here’s what we found out: 

  1. More than 50% of them don’t really care about the delivery time. What’s important to them is the supply. 
  2. Some buyers don’t care where they buy the product as long as they get it cheap.
  3. Some think that solving long delivery times would be a “nice to have” rather than a “need to have”.
  4. Some people say that it’s true that all our needs and wants can easily get found inside our city but most of the time, it’s much cheaper to buy online, especially when you buy to mainstream e-commerce marketplaces.
  5. 80% of them only shop online when they want/need to buy something. So they expect to see what they’re looking for every time they go to an app. It’s kinda like a search engine where you will just use it whenever you have something to look for. 
  6. Non-food product sellers prefer to use mainstream platforms like Shopee and Lazada to sell online just because it’s more profitable than to sell only inside their city.
  7. Some don’t really care about who’s selling the product. They care more about the brand of the product rather than the one who’s selling it. 

It might be obvious to some but this is an eye-opener to us. As a founder, solving long delivery times would solve my personal problems too. It’s possible to accomplish this in time but we can’t ignore the fact that the key to a marketplace is the product itself. You want your users to go inside the app, search what they need, and display to them the exact product that they’re looking for. If we fail to do that then there’s no guarantee that they’ll come back for more.

2. Iteration 

As a tech founder, It’s really tempting to develop the beta app right away but I didn’t and I’m pretty much proud of that. I just literally saved a lot of time doing revisions and tweaking the app. This is all because I talked to my customers first and validate my assumptions. 

Since we already know what our target users need, my team and I decided to start small. Below are the things that we’re doing:

  1. We will release our app only on a mobile.
  2. We only start in 1 city.
  3. We limit the categories from 14 down to 3. Meat and Vegetables, Restaurants, and Pharmacy (Over-the-counter drugs).
  4. We manually post all the items ourselves with a 10% margin on every product. Unlike before, we let our sellers post and set up their storefront and take away a 2% transaction fee.
  5. We partner up with local sellers to give us the authority to add their products to our app.
  6. We gave our Local Sellers/Partners an app where they can be notified whenever someone orders from the app, which will give us real-time order status, and if the item is ready for delivery.
  7. We made an app specifically for restaurants just for the sole purpose of order notification. When someone orders from the app, they will be notified for them to prepare it right away, then hit a button if it’s ready for pickup.
  8. We are setting up our own delivery and take a 20% commission for every successful delivery. The rest will be given to the rider.

We pivoted to something small and different but the goal is to get known as a marketplace that sells only these for these 3 categories. We limit the options so that every time they look for something, they will surely find it in our app. 

This doesn’t mean that it ends here, this is just the beginning. And having something to start will get us to a broader future.

3. Focus

We know that having this kind of marketplace would give us the “me too” product impression, just because there’s a lot of existing apps that do the same. Although It’s true, the reality is that there are still more than a thousand cities and municipalities that don’t have this kind of service. With an 18.4% annual growth of e-commerce in the Philippines, starting this now would mean a lot in the future. 

I guess the problem that we still wanna solve is long delivery times but this time, we are more focused on what we can serve rather than who we can serve. 

I know that people don’t realize the problem with long delivery times today but in time, when we manage to add up more categories and services, they might realize that it’s all possible to get everything you need in a day. 

Our vision is still the same, Imagine a future that when someone needs something, they’ll go first to Goodies, just because they can purchase the same amount of item in a less delivery time.

We want to make an app where we transform the whole entire city’s processes into an app. A city-focused app where you can buy and search products, services, appointments, listings, Information, events, and make an impact on other people. 

We know that it’s too ambitious and it’s almost impossible but we are hopeful. We won’t stop validating our ideas and we know that someday we might be right or wrong. The most important thing that I learned here in IC is to listen and respect other people’s opinion and let the “data” decides if you need to continue or pivot. 

Going back, I’m still glad about all this learning. We really keep things in focus right now and we’re closely trying to monitor the data that we have so far, for us to help us decide what should we do next. IC helped us a lot on our journey and we’re thankful for being part of this year’s cohort. 🙂